Blockchain underpins YouGov Direct creating an audit trail of verifiable transactions between advertiser and consumer.
We used blockchain technology to support YouGov Direct because it helps to tackle many of the challenges we see in the audience data market. It turns permission (or consent) into a verifiable audit trail of transactions that can be referenced by businesses to provide GDPR assurance and creates complete transparency of data use from data subject (consumer) to data user (advertiser).
YouGov Direct Solutions - Available Now
Our goal is to have millions of Users on the platform, creating audiences at scale that power internet advertising. While we build this scale, we have created three new products that are available now.
A new type of ad test that measures business outcomes
Breaking the traditional boundaries between research and marketing we can now link your ad to actual business outcomes. You select your audience, tell us what insight you want to generate or future audiences you want to speak to, and we will deliver the creative, the data and drive traffic to your desired digital property - its marketing with research added on.
Case Study: YouGov Direct Ad Test
Major entertainment client used the platform to reach parents with children under 16. YouGov Direct delivered video creative to test the ad and drive business outcomes.
Following first exposure
We have launched a number of campaigns to date for businesses in the UK, spanning: Media, Technology, Charity and FMCG / CPG verticals. We have a number of case studies to date, the metrics from which out-perform existing benchmarks. To learn more, please contact us.
Consumers sell their data to you, allowing you to import it into your CRM systems to better serve and communicate with them. Furthermore, data can be used to model behaviour and attitudes across your wider CRM base.
Case Study: CRM Enrichment
Major UK Broadcaster sought data to enhance CRM systems and allow single customer view across multiple databases. Via YouGov Direct additional data sourced and consent granted to match into the brand's CRM.
Provided data and consent allowing YouGov Direct to match their data to the brand's CRM system
Provided data and consent because they... want the brand to improve what they offer me in the future.
Provided data and consent because they... think the value exchange is fair.
The fastest insight solution on the market. Get thousands and of answers to your questions in minutes.
Our User base responds extremely quickly to requests for information and data. If you need an exceptionally quick turnaround to provide an indication of what your audience in thinking ahead of that client meeting or pitch, we will deliver data back to you within the hour.